STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN MINAT MASYARAKAT DI SMP ISLAM MUQORROBIN SINGOSARI MALANG

Abstract

So many educational institutions exist in today's society, causing competition in the field of education is also getting tougher. Therefore every educational institution must have a particular marketing strategy to be able to face the competition. This study aims to find out how the implementation of the marketing mix of educational services in increasing public interest in Islamic Middle School Muqorrobin Singosari Malang. This research uses a descriptive qualitative approach. Collecting data using interviews, observation and documentation. From the results of the study, it is known that Muqorrobin Islamic Middle School implements the 7P marketing mix, namely through the superiority and uniqueness of the products offered, pricing strategies to provide satisfaction to the community who use educational services, strategic and convenient location, promotional activities carried out, the competence of human resources, adequate physical evidence, as well as the learning process carried out.